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Ammunition Wines & Whiskey, the award-winning spirits brand passionate about the American West, announced that critically acclaimed actress Kelly Reilly has joined the company as a new partner. Reilly joins a leadership team comprising CEO and Co-Founder Andy Wahl and Co-Founder Bill Kerr. In her new role, Reilly will further elevate the premium spirits and wine portfolio with a keen eye for creative and brand storytelling.

Best known for playing Beth Dutton in the hit Paramount TV series "Yellowstone" and numerous feature films, this marks the actress’ first brand partnership. Reilly instantly connected with Ammunition’s deep commitment to craftsmanship, quality, and honoring the land. As a creative visionary for the company, Reilly will lend her talents and passion to a new campaign, “Soil to Spirit,” which celebrates the journey from Earth to bottle and aims to reshape perceptions of women in whiskey. “I have always harbored a deep respect for the land and our natural resources,” says Reilly. “I was immediately drawn to Ammunition’s commitment to create a stand-out product with a brand identity rooted in the spirit of the American West. I’m thrilled to partner with Ammunition and contribute my experiences and perspectives.”

The story of Ammunition is a shared celebration of the values, work ethic and ingenuity upon which this nation was built. This is a story about the underdog and about being uncompromising on quality. About believing so much in what you're doing, that you're willing to swim upstream even in the swiftest of waters. Every drop they produce represents their uncommon (and admittedly, at times, obsessive) pursuit of perfection. It’s the result of long hours, hard work and sleepless nights. In the end, they know that nothing worth doing is ever easy. But make no mistake, they wouldn’t have it any other way.