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3rd Party Partners
Strictly Necessary Shared Data
We recognize that everyone has different tastes in wine. These partners help us identify and remember you when you visit Wine.com so that our site and email communications are relevant to you.
| Partner | Personally Identifiable Information | URL | Purpose |
|---|---|---|---|
| Braze | AAID, birthdate, first name, IDFA, IP Address, last name, birthday, email address | https://www.braze.com | Communicating about your orders |
| Jetlore | IP Address | https://www.jetlore.com | Showing you relevant wines |
| LinkShare | IP Address | https://rakutenmarketing.com/ | Knowing how you found us |
| Optimizely | IP Address | https://www.optimizely.com/ | Experimentation & personalizing the site to you |
| Rich Relevance | IP Address | http://richrelevance.com | Showing you relevant wines |
| Tealium | IP Address | https://tealium.com | Tag managment platform |
| Zendesk | Email, First Name, IP Address, Last Name | https://www.zendesk.com/ | Facilitating better and faster customer service |
3rd Party Analytics Partners
We’re always trying to improve our service and your experience. These partners help us analyze how we’re doing and identify problems in your experience.
| Partner | Personally Identifiable Information | URL | Purpose |
|---|---|---|---|
| Adobe | IP Address | https://adobe.com | Website analytics |
| Bizrate Insights | IP Address | https://bizrateinsights.com | Customer feedback |
| Google Universal Analytics | IP Address | https://analytics.google.com/analytics/web/provision/#/provision | Website analytics |
Advertising
We have a commitment to our advertising partners to compensate them for sales they help generate, and these partners help us do that. As a reminder, we don’t share any personally identifiable information with any of them.
| Partner | Personally Identifiable Information | URL | Purpose |
|---|---|---|---|
| Amobee | IP Address | https://www.amobee.com/trust/privacy-guidelines/ | Tracking advertiser attribution |
| AppsFlyer | IP Address | https://www.appsflyer.com/ | Tracking advertiser attribution |
| Bing Ads UET | IP Address | https://about.ads.microsoft.com/en-us/h/a/microsoft-advertising | Tracking advertiser attribution |
| Branch.io | AAID, IDFA, IP Address | https://branch.io | Tracking advertiser attribution |
| Connexity | IP Address | https://connexity.com/ | Tracking advertiser attribution |
| Extole | Email Address, First Name, IP Address | https://www.extole.com/privacy-policy/ | Tracking advertiser attribution |
| IP Address | https://www.facebook.com/business | Tracking advertiser attribution | |
| Floodlight (Google, formerly DoubleClick) | IP Address | https://support.google.com/searchads/answer/7298761?hl=en | Tracking advertiser attribution |
| Google Ads Conversion Tracking & Remarketing | IP Address | https://support.google.com/google-ads/answer/6095821?hl=en | Tracking advertiser attribution |
| Live Connect | IP Address | https://support.liveintent.com/hc/en-us/articles/360037021592-LiveIntent-and-the-California-Consumer-Privacy-Act-CCPA- | Tracking advertiser attribution |
| IP Address | https://help.pinterest.com/en/business/article/track-conversions-with-pinterest-tag | Tracking advertiser attribution | |
| Causal IQ | IP Address | https://causaliq.com/ | Tracking advertiser attribution |
| VDX.tv | IP Address | https://vdx.tv/privacy/ | Tracking advertiser attribution |
| Verizon | IP Address | https://www.verizon.com/privacy/your-data | Tracking advertiser attribution |
| Zulily | IP Address | https://www.zulily.com/privacy-policy | Tracking advertiser attribution |
For further information, please see our Privacy Policy.
For disclosure or deletion requests, please send an e-mail to privacy@wine.com with “Request for Disclosure” or “Request for Deletion” in the subject line.
