selected by experts
just for you.
Real Wine Experts
With Picked you get your own personal somm. After all, a truly personal touch requires a real human being.
Hidden gems. New varietals. Up and coming regions. Find all the wine you never knew you’d love.
Handpicked to Match Your Tastes
Your personal somm will study your preferences and select wine based on your unique palate.
Tell us what you
like. And we'll
keep the good
Take Our Wine Quiz and Set Your Price Range
Answer a few questions about wine you enjoy, select a price from $15 and up, and tell us how often you'd like to receive your picks.
Receive Six Handpicked Bottles
Want to go off the beaten path? You got it. Prefer the classics? No problem. Your personal somm will tailor each shipment to your tastes.
Enjoy and Rate Your Wine
Every time you rate a wine, your personal somm will get to know you even better. And future picks will only improve.
We use actual human beings to curate your wine. They have names and everything.
Unlike other wine services, we insist on putting human experts in charge. With Picked, you'll have your own personal somm - someone who loves and truly understands wine - to guide you on your journey. Cheers.Sign Up
People are talking.
"It's the Stitch Fix of Wine" - Sherri C. from IN
Still need more reasons? We can go on.
You're in Control.
Cancel or change your subscription at any time.
Free Shipping. And Free Expert Advice.
Because free is good.
The prices on Picked are the same prices on Wine.com.
There are no added markups or hidden "club" fees.
100% Satisfaction Guarantee
If any bottle misses the mark, we'll give you a full credit to apply to a new bottle.Get Picked
How is Picked different from other wine clubs?
Let us count the ways...
- It's personal. A wine expert (a real person!) is here to guide you on your wine journey. They pick wine suited to your unique tastes and provide tips so that you enjoy every bottle.
- Endless discovery. We have 100x more wine than the average subscription service, which means there's no limit to the depth or breadth of your wine discovery. Organic, critically-acclaimed, Chardonnay-only – no matter your interests, we can curate a wine club just for you.
- Quality wine. We believe that winemaking should be left to the winemakers and not the marketers, so you can rest assured that we'll never send you any private label plonk. We only sell the good stuff -- wine the experts and somms actually drink.
- Enjoyment guaranteed. We collect your feedback after you've tasted your wine so that we can make better picks each time. We care so much about your enjoyment that we literally guarantee it.
- You're in control. Unlike other wine clubs, we let you set the price, frequency and mix of reds and whites. Better yet, you can modify your settings or cancel at any time.
How are my wines Picked?
Picked is the only wine subscription where the wine is selected just for you. When you sign up, we'll ask you about the types of wine you like (and dislike), and the kind of wine discovery you're interested in. Want to try new varietals? No problem. Prefer to dive deep into Napa Cabs? We've got you covered. Your personal somm will take these preferences into account when picking your first order. In future shipments they will also factor in the feedback you provide on wine you've tried.
How often will I get my picks?
You choose the frequency that makes the most sense for you: every one, two or three months. 7 days prior to picking your next order, we'll check in to make sure you're ready for it. If your schedule changes, or if you're still working your way through the last box, you can easily snooze your subscription from your Account Settings page.
How many wines will I receive?
Every shipment includes six bottles. You decide the mix of reds and whites and can adjust it at any time.
How much will I be charged?
Set your own price point, starting at $15-$25 per bottle (pre-tax). We'll always seek out the best values for your budget. The total cost of each shipment will vary, reflecting the exact prices of each wine. We take this approach because transparency is important to us, and we never want you to doubt the quality of the wine or integrity of our picks. As with any of your Picked settings, you can change your price point at any time from your Account Settings page.
Is there really free shipping?
Yes! Standard shipping is free for all your picks. In the event expedited shipping is required -- for example to reach you in Hawaii or Alaska -- you will be charged the difference between expedited and standard shipping.
Regular shipping charges apply to Wine.com orders you complete on your own, except for StewardShip members who pay for an annual unlimited shipping program.
What is the 100% satisfaction guarantee?
Your satisfaction is important to us. On your wine discovery journey with Picked, we will help you broaden your wine knowledge and palate. As a part of this process you will try new wine and provide feedback on them. If at any time you feel a wine really missed the mark, we will credit your next order the price of that wine. Just contact us by e-mail or chat and let us know how we flopped.
How do I cancel my wine subscription?
We understand that sometimes things change, and you may want to cancel your subscription. Canceling is easy and straightforward. You can cancel at any time from your Account Settings page. You can also chat, call or e-mail us. If you decide to cancel, we would appreciate your feedback so that we can make our service better.
Can I give Picked as a gift?
Picked is the perfect gift for your wine-loving friends. We recommend buying them a Wine.com gift card which can be applied towards Picked orders. Given this service is highly personalized and based on individual preferences and feedback, we discourage signing up on someone else's behalf.