Winemaker Notes
A combination of determination and extraordinary people has brought Willamette Valley Vineyards from a bold idea to one of the region's leading wineries, earning the title "One of America's Great Pinot Noir Producers," from Wine Enthusiast Magazine.
The “budwood” of Willamette Valley Vineyards began long before its founding in 1983 by vintner Jim Bernau. His Dad was hired by a California winemaker to secure the first winery license in Oregon since Prohibition. Jim’s Dad allowed him small tastes of Richard Sommer’s wine, lighting a path that led Jim from home winemaking to studies at UC Davis and eventually Beaune, France.
In 1983, Jim cleared away an old pioneer plum orchard in the Salem Hills and hand-watered his first plantings using 17 lengths of 75’ garden hose.
Jim's vision of organizing the support of wine enthusiasts to build a winery that would produce world-class wines through shared ownership has resulted in more than 16,000 owners. The winery's Common (WVVI) and Preferred (WVVIP) are traded on the NASDAQ.
The winery sources all of its barrel-aged Pinot Noir from its estate vineyards and practices environmentally sustainable farming. All of the vineyards have been certified sustainable through LIVE (Low Impact Viticulture and Enology) and Salmon-Safe programs since 1997.
Cabernet Franc, a proud parent of Cabernet Sauvignon, is the subtler and more delicate of the Cabernets. Today Cabernet Franc produces outstanding single varietal wines across the wine-producing world. Somm Secret—One of California's best-kept secrets is the Happy Canyon appellation of Santa Barbara. Here Cabernet Franc shines as a single varietal wine or in blends, expressing sumptuous fruit, savory aromas and polished tannins.
As the the largest region in the greater Southern Oregon AVA, bordering California, the Rogue Valley AVA grows the most diverse array of grape varieties compared to any other Oregon appellation.
The Rogue Valley AVA is actually made up of three adjacent river valleys—not just one as its name suggests—Bear Creek, Applegate and Illinois. These valleys extend from the foothills of the Siskiyou Mountains, a coastal sub range of the Klamath Mountains. Most Rogue Valley vineyards are planted on hillsides at elevations of 1,200 to 2,000 feet where soils are metamorphic, sedimentary and volcanic.
On one end Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Tempranillo, Syrah and Sauvignon Blanc benefit from a warm and dry climate. To the west end of the Rogue Valley, cool-climate grapes like Pinot Noir, Chardonnay, Riesling, Muscat and Gewürztraminer do best. Dolcetto, Grenache and Zinfandel also grow in the Rogue Valley AVA.
Early European settlers first started growing grapes here in the 1840s, the most famous of whom was a pioneer named, Peter Britt. He also opened Oregon’s first official winery (which later closed in 1907). Today, besides its great wines, the region is known for the Britt Music & Arts festival, which inhabits Peter Britt’s former hillside estate, and the Ashland, Oregon Shakespeare Festival.