Winemaker Notes
Schug Winery was founded in 1980 with unwavering dedication to Pinot Noir excellence—a specialization that spans 45 years and sets them apart from generalist wineries. Walter Schug, the legendary winemaker who created Joseph Phelps' iconic Insignia, established his legacy in Carneros, where low-intervention Old World winemaking meets California terroir.
Today, 5th-generation German winemaker Johannes Scheid continues this authentic heritage with wines that consistently score 90+ points across their entire portfolio. Johannes trained at Walter's alma mater in Germany, bringing multi-generational European winemaking expertise to their sustainable California practices.
What makes Schug exceptional is their genuine commitment to specialization and authenticity. While others spread their focus across multiple varietals, they've perfected their craft with nearly half a century devoted to exceptional Pinot Noir. This deep expertise, combined with their European winemaking tradition and compelling value proposition, has driven their national expansion and established Schug as a trusted name among wine enthusiasts who appreciate both heritage and quality.
With generous fruit and supple tannins, Merlot is made in a range of styles from everyday-drinking to world-renowned and age-worthy. Merlot is the dominant variety in the wines from Bordeaux’s Right Bank regions of St. Emilion and Pomerol, where it is often blended with Cabernet Franc to spectacular result. Merlot also frequently shines on its own, particularly in California’s Napa Valley. Somm Secret—As much as Miles derided the variety in the 2004 film, Sideways, his prized 1961 Château Cheval Blanc is actually a blend of Merlot and Cabernet Franc.
Perhaps the most historically significant appellation in Sonoma County, the Sonoma Valley is home to both Buena Vista winery, California's oldest commercial winery, and Gundlach Bundschu winery, California's oldest family-run winery.
It is also one of the more geologically and climactically diverse districts. The valley includes and overlaps four distinct Sonoma County sub-appellations, including Carneros, Moon Mountain District, Sonoma Mountain and Bennett Valley. With mountains, benchlands, plains, abundant sunshine and the cooling effects of the nearby Pacific, this appellation can successfully produce a wide range of grape varieties. Pinot Noir, Chardonnay, Cabernet Sauvignon, Gewürztraminer, and most notably, Zinfandel all thrive here. Ancient Zinfandel vines over 100 years old produce small crops of concentrated, spicy fruit, which in turn make some of the Valley's most unique wines. These can also be made as “field blends” (wines made from a mix of grape varieties grown in the same vineyard) along with Petite Sirah, Carignan and Alicante Bouschet.