Winemaker Notes
This 100% Zinfandel Rosé offers wild strawberry aromas with juicy watermelon flavors.
BLUE BIN has customized planet-friendly bottles that are designed to be smaller, lighter, shatterproof, and fully recyclable, introducing wine to the places it used to not go, like campsites, boats, the pool, and the beach.
BLUE BIN, is the first premium sustainable wine packaged in a full 750mL bottle made from 100% recycled material that is also 100% recyclable. BLUE BIN bottles are made from Recycled Polyethylene Terephthalate (RPET) and lined with Plasmax, an ultra-thin protective layer of glass, to ensure the wine’s taste and quality. Each wine has the Certified Green Seal verifying sustainable farming which emphasizes environmentally and socially responsible practices. Designed to be recycled, it’s one of the first and only alternative packaged wines that provides the protective properties of a glass bottle, while actively reducing carbon emissions during storage and transport.
Forty years of pursuing a dream would deter most people, but not Ron Rubin. His dream of owning a winery began in college at UC-Davis when he was 22 years old. Although it took him to the age of 62 to achieve his dream, today The Rubin Family of Wines strikes the right balance of people, patience, location, sustainability, and quality to craft beautiful wines. It was the discovery of a hidden gem, a small 10 acres, which lead to the pursuit of Ron’s forty year old dream.
The Rubin Family of Wines protects their environment through sustainable practices. The Green Valley, where Rubin is located, of the Russian River Valley is an ideal location to grow grapes. It is the coolest and foggiest part of the RRV. Furthermore, the estate’s Goldrich soil is ideal for growing Pinot Noir, and other cool-climate grapes. Ron Rubin's holistic approach to winegrowing includes owl boxes for pest management, cover cops for nutrient rich soil, tilling weeds, drought tolerant insect friendly landscape, water use monitoring in soil with irrigation used in only extreme conditions, solar energy, etc.
Ron’s stewardship does not end in the vineyard and winery, he believes in giving back to the Sonoma County community through charities such as Food for Thought that supplies food and meals to those living with HIV/AIDS and other critical illnesses, School Garden Network that promotes healthy food choices and agricultural awareness in youth, and American Cancer Society’s Sebastopol Relay for Life, among others. Furthermore, the addition of the Ron Rubin Student Commons at Sonoma State University is designed to be an inspiring space for students and faculty as well as connect students from around the world studying to join the wine industry. In 2016, due to his innovative spirit, Ron Rubin was honored by North Bay Business Journal, when he received their 2016 Innovator of the Year Award.
Whether it’s playful and fun or savory and serious, most rosé today is not your grandmother’s White Zinfandel, though that category remains strong. Pink wine has recently become quite trendy, and this time around it’s commonly quite dry. Since the pigment in red wines comes from keeping fermenting juice in contact with the grape skins for an extended period, it follows that a pink wine can be made using just a brief period of skin contact—usually just a couple of days. The resulting color depends on grape variety and winemaking style, ranging from pale salmon to deep magenta.
Responsible for the vast majority of American wine production, if California were a country, it would be the world’s fourth largest wine-producing nation. The state’s diverse terrain and microclimates allow for an incredible range of red wine styles, and unlike tradition-bound Europe, experimentation is more than welcome here. California wineries range from tiny, family-owned boutiques to massive corporations, and price and production are equally varied. Plenty of inexpensive bulk wine is made in the Central Valley area, while Napa Valley is responsible for some of the world’s most prestigious and expensive “cult” wines.
Each American Viticultural Area (AVA) and sub-AVA of has its own distinct personality, allowing California to produce red wine of every fashion: from bone dry to unctuously sweet, still to sparkling, light and fresh to rich and full-bodied. In the Napa Valley, Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc dominate vineyard acreage. Sonoma County is best known for Chardonnay, Pinot Noir, Cabernet Sauvignon, Rosé and Zinfandel. The Central Coast has carved out a niche with Rhône Blends based on Grenache and Syrah, while Mendocino has found success with cool climate varieties such as Pinot noir, Riesling and Gewürztraminer. With all the diversity that California wine has to offer, any wine lover will find something to get excited about here.