ROCO Instant Cowboy Pinot Noir (Willamette Barrel Auction) 2017 Front Label
ROCO Instant Cowboy Pinot Noir (Willamette Barrel Auction) 2017 Front Label

Winemaker Notes

Deep, nutty aromatics jump quickly to a wild blackberry patch at the edge of the deciduous forest. Upon first sip, sweet wild blackberries, tobacco and black currants tease your palate. The black fruit flavor profile wows your senses with tightly wound, evocative tannins that produce a juicy sphere of sweetness in a casing of chewy tannins and tobacco that ends with a booming finish. This fruit is sourced from ROCO's estate vineyard, Wits’ End, in the Chehalem Mountains. Rollin grew up in Texas. He has made wine in the Willamette Valley for 32 years, founding the prestigious Argyle and ROCO Wineries.

ROCO owner/winemaker Rollin Soles was raised in Texas, where he received a degree in microbiology at Texas A&M. His college buddies, musicians Lyle Lovett and Robert Earl Keen, report that they taught Rollin to ride, rope and shoot but gave up on singing lessons. Thus, Rollin completed his masters in enology at UC Davis, and made wine in Switzerland, Australia, California and Washington before deciding to hang his hat in Oregon. Still his Texas roots and friendships remain strong and his cowboy hats total nine. ROCO was founded in 2003 when its first Private Stash Pinot Noir was produced.

ROCO

ROCO

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ROCO represents the finest in Oregon winemaking with storied bottles and humbling accolades. It’s a 30-year history of devotion to craft. In 1987, Rollin Soles purchased a breathtaking hillside property down a gravel road in the Chehalem Mountain Range. The property’s perfect combination of elevation, soil type, natural springs, and geological aspect were the seed of a dream that would eventually become ROCO Winery.

ROCO (Named for ROllin and COrby Soles) For nearly fifteen years, the Soles’ property remained a mostly wild landscape used for a variety of farming endeavors. Rollin was making wine at Argyle, his previous venture, and Corby was busy serving in a number of executive positions in the Oregon wine industry. But as the years wore on, the property’s southwestern exposure and diverse soils begged for the Soles to realize their dream: a vineyard of Pinot Noir and Chardonnay sloping toward the creek below, the Chehalem Valley beyond, and Oregon’s Coast Range in the distance.

In 2001, Rollin and Corby planted Wits’ End Vineyard and began bringing the idea of ROCO to fruition. Two years later, they produced their first vintage of Private Stash Pinot Noir—showcasing the very best of Rollin’s small-lot winemaking skills in a bottle that was eventually served in the White House. Building on their success, in 2009, the Soles built ROCO its own winery and added a tasting room in 2012. In 2013, Rollin expanded Wits’ End Vineyard and transitioned to full-time focus on ROCO to keep pace with its growing prestige and demand. Today, Wits’ End Vineyard remains the heart and soul of ROCO wines. ROCO Private Stash and Wits’ End Vineyard Pinot Noirs derive exclusively from these vines—and serve as Rollin and Corby’s testament to the beauty of place, their devotion to family and friends, and their commitment to Oregon winemaking at its finest.

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Thin-skinned, finicky and temperamental, Pinot Noir is also one of the most rewarding grapes to grow and remains a labor of love for some of the greatest vignerons in Burgundy. Fairly adaptable but highly reflective of the environment in which it is grown, Pinot Noir prefers a cool climate and requires low yields to achieve high quality. Outside of France, outstanding examples come from in Oregon, California and throughout specific locations in wine-producing world. Somm Secret—André Tchelistcheff, California’s most influential post-Prohibition winemaker decidedly stayed away from the grape, claiming “God made Cabernet. The Devil made Pinot Noir.”

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Chehalem Mountains

Willamette Valley, Oregon

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The Chehalem Mountains is a northwest-southeast span of several distinct mountains, ridges and peaks in the northern part of the Willamette Valley. Of all of Willamette Valley's smaller AVAs, it is closest to the city of Portland. Its highest summit, Bald Peak at an elevation of 1,633 feet, serves to generate cooler air for the rest of the AVA and its hillside vineyards. The region covers 70,000 acres but only 1,600 acres are planted to vines; soils of the Chehalem Mountains are a mix of basalt, ocean sediment and loess.

WVA781006_2017 Item# 781006