
Winemaker Notes


Both vineyards have developed a reputation among high-end wineries for low yields of intensely flavored grapes. In 2007 and 2008, we planted two new vineyards; our own "high altitude" Sierra Mar Vineyard, which is located six miles south of Garys' Vineyard at 1000 ft elevation; and the Soberanes Vineyard, just south of Garys' Vineyard, developed in partnership with the Pisoni Family. After working with several wineries to develop the pedigree of the vineyards and the region, we decided in 2001 to make our wine. As third generation growers, our goal with ROAR Wines is to make small lots of wine that are a pure reflection of the Santa Lucia Highlands and in particular the signature flavors of our vines. The name ROAR comes from the sound of the Monterey Bay winds that roar through our vineyards as well as the thrilling sound of a roaring crowd.

Perhaps the most highly regarded appellation within Monterey County, Santa Lucia Highlands AVA benefits from a combination of warm morning sunshine and brisk afternoon breezes, allowing grapes to ripen slowly and fully. The result is concentrated, flavorful wines that retain their natural acidity. Wineries here do not shy away from innovation, and place a high priority on sustainable viticultural practices.
The climatic conditions here are perfectly suited to the production of ripe, rich Pinot Noir and Chardonnay. These Burgundian varieties dominate an overwhelming percentage of plantings, though growers have also found success with Syrah, Riesling and Pinot Gris.

Marked by an unmistakable deep purple hue and savory aromatics, Syrah makes an intense, powerful and often age-worthy red. Native to the Northern Rhône, Syrah achieves its maximum potential in the steep village of Hermitage and plays an important component in the Red Rhône Blends of the south, adding color and structure to Grenache and Mourvèdre. Syrah is the most widely planted grape of Australia and is important in California and Washington. Sommelier Secret—Such a synergy these three create together, the Grenache, Syrah, Mourvedre trio often takes on the shorthand term, “GSM.”