Isabel Mondavi Willamette Valley Pinot Noir 2006
These words embody Isabel Mondavi's joie de vivre - and the panache she used to fashion her own brand - I'M Wines.
Named for her initials, I'M Wines was created after Isabel asked her son Rob, a winemaker, to make a Rosé from the family's Cabernet Sauvignon to serve at her weekly luncheon for a group of friends. Isabel expected 20 cases; Rob gave her 300, presenting both a problem and a solution. Though the lunch gathering could not hope to drink the entire production, the wine was impressive enough to make a name for itself on the market. Thus, the label was born. In addition to I'M Rosé, it includes I'M Chardonnay, with a Pinot Noir in the works.
Armed with nearly 40 years of experience as a close witness and advisor to the wine business, Isabel refused to be encumbered by industry standards when creating her label. Her Napa Valley Cabernet is pink, not the traditional deep red. She didn't stop there. Since she is a fan of Sonoma County Chardonnay, Rob has made her one in the style she loves best.
Every aspect of the brand is family based. Dina, Isabel's daughter, worked with her mother and a designer to create the label and the aesthetics of the bottle. The unusual use of a Bordeaux shape for the Chardonnay bottle was chosen by Dina because Isabel finds it easier to pour.
Home of some of the planet’s most amazingly elegant and expressive Pinot noir, the Willamette Valley is a pastoral, mixed landscape of green, bucolic rolling hills, dramatic forestlands and small, independent, friendly wine growers. As a leader in environmental stewardship, the valley has some of the nation’s most protective land use policies, with two-thirds of its vineyards farmed sustainably and over half, organically. While the valley claims a cool, continental climate, and is heavily influenced by the cold, moist winds of the Pacific Ocean, its warm and dry summers allow for the steady, even ripening of Pinot noir.
The potential of Willamette Valley Pinot noir continues to attract the investment of serious growers and winemakers both locally and from abroad, as naturally the finished wines bring accolades from professionals and enthusiasts. With a range of styles from delicate dried cherry, raspberry and hibiscus to stronger notes of truffle, mocha, plum and spice, a fine Willamette Valley Pinot noir is a perfect expression of both character and grace.