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Gallo of Sonoma Merlot 1999
Gallo of Sonoma wines represent the best of what Sonoma County has to offer. They are crafted with pride by Matt and Gina Gallo, Third Generation Family Winemakers in Sonoma County, California's premier winegrowing region.
50-50 Give-Back Plan
More than just a caretaker of the vines, Julio Gallo believed that his family had an obligation to protect the land by planting vineyards in a way that would preserve the local environment. His first step in accomplishing this task was to set aside as wildlife habitat one acre of property for every acre planted to vineyard in Sonoma County. Today, Julio's grandson, Matt, continues this 50-50 Give-Back Plan, managing a 6,000 acre property portfolio that balances 3,000 acres of planted vineyard with 3,000 acres of natural habitat.