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Winemaker Notes
Blend: 93% Merlot, 7% Cabernet Sauvignon
Frei Brothers Reserve wines possess a unique, fruit-forward character with intense aromas and flavors that reflect the land and the climate that created the grapes. The 2005 Reserve Merlot is a medium-bodied wine that exhibits luscious and enticing aromas and flavors of blackberry and cherry, with hints of vanilla and spices from partially oak barrel aging.


Frei didn't waste any precious time once he acquired the land. By 1895, he was producing 20,000 cases of high quality wine that was stored in huge redwood casks.
In spite of a devastating blight of phylloxera, by 1904 the winery had actually increased in size and production. Now in his seventies, Frei turned the business over to his two sons, Walter and Louis. In 1903, the winery was officially named Frei Bros.
The Frei Bros. Winery continued to grow over the years, in spite of disasters such as the one that occurred in 1919, when a curious piece of legislation that came to be known as Prohibition put many an American winery out of business.
Again, the Frei family persevered, and now you can taste the legacy of a great winemaking tradition in Frei Brothers Reserve, a new release that combines the spirit of old world winemaking techniques with grapes that are hand selected from some of Sonoma's finest vineyards.

Home to a diverse array of smaller AVAs with varied microclimates and soil types, Sonoma County has something for every wine lover. Physically twice as large as Napa Valley, the region only produces about half the amount of wine but boasts both tremendous quality and variety. With its laid-back atmosphere and down-to-earth attitude, the wineries of Sonoma are appreciated by wine tourists for their friendliness and approachability. The entire county intends to become a 100% sustainable winegrowing region by 2019.
Grape varieties are carefully selected to reflect the best attributes of their sites—Dry Creek Valley’s consistent sunshine is ideal for Zinfandel, while the warm Alexander Valley is responsible for rich, voluptuous Cabernet Sauvignon. Chardonnay and Pinot Noir are important throughout the county, most notably in the cooler AVAs of Russian River, Sonoma Coast and Carneros. Sauvignon Blanc, Merlot and Syrah have also found a firm footing here.

An easy-going red variety with generous fruit and a supple texture, Merlot’s subtle tannins make it perfect for early drinking and allow it to pair with a wide range of foods. But the grape also has enough stuffing to make serious, world-renowned wines. One simply needs to look to Bordeaux to understand Merlot's status as a noble variety. On the region’s Right Bank, in St. Emilion and Pomerol, it dominates in blends with Cabernet Franc. On the Left Bank in the Medoc, it plays a supporting role to (and helps soften) Cabernet Sauvignon—in both cases resulting in some of the longest-lived and highest-quality wines in the world. They are often emulated elsewhere in Bordeaux-style blends, particularly in California’s Napa Valley, where Merlot also frequently shines on its own.
In the Glass
Merlot is known for its soft, silky texture and approachable flavors of ripe plum, red and black cherry and raspberry. In a cool climate, you may find earthier notes alongside dried herbs, tobacco and tar, while Merlot from warmer regions is generally more straightforward and fruit-focused.
Perfect Pairings
Lamb with Merlot is an ideal match—the sweetness of the meat picks up on the sweet fruit flavors of the wine to create a harmonious balance. Merlot’s gentle tannins allow for a hint of spice and its medium weight and bright acidity permit the possibilities of simple pizza or pasta with red sauce—overall, an extremely versatile food wine.
Sommelier Secret
Since the release of the 2004 film Sideways, Merlot's repuation has taken a big hit, and more than a decade later has yet to fully recover, though it is on its way. What many viewers didn't realize was that as much as Miles derided the variety, the prized wine of his collection—a 1961 Château Cheval Blanc—is made from a blend of Merlot with Cabernet Franc.