Winemaker Notes
Loved for its inky, brambly, fruit-driven wines, the Primitivo grape actually has Croatian origin. Primitivo landed in Italy in the late 1800s and became an important variety in the hot, dry, southern region of Puglia. Here it was named from the Latin word, primativus, meaning "first to ripen." Somm Secret—No one knew Primitivo and Zinfandel were the same until 1994 when DNA profiling at UC Davis finally revealed the link. The grape goes by the name of Tribidrag in Croatia and is a parent to Plavac Mali.
As the the largest region in the greater Southern Oregon AVA, bordering California, the Rogue Valley AVA grows the most diverse array of grape varieties compared to any other Oregon appellation.
The Rogue Valley AVA is actually made up of three adjacent river valleys—not just one as its name suggests—Bear Creek, Applegate and Illinois. These valleys extend from the foothills of the Siskiyou Mountains, a coastal sub range of the Klamath Mountains. Most Rogue Valley vineyards are planted on hillsides at elevations of 1,200 to 2,000 feet where soils are metamorphic, sedimentary and volcanic.
On one end Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Tempranillo, Syrah and Sauvignon Blanc benefit from a warm and dry climate. To the west end of the Rogue Valley, cool-climate grapes like Pinot Noir, Chardonnay, Riesling, Muscat and Gewürztraminer do best. Dolcetto, Grenache and Zinfandel also grow in the Rogue Valley AVA.
Early European settlers first started growing grapes here in the 1840s, the most famous of whom was a pioneer named, Peter Britt. He also opened Oregon’s first official winery (which later closed in 1907). Today, besides its great wines, the region is known for the Britt Music & Arts festival, which inhabits Peter Britt’s former hillside estate, and the Ashland, Oregon Shakespeare Festival.