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7Cellars was founded by restaurateur, philanthropist and noted football icon, John Elway. John was inspired to create world-class wines that would live up to his ideals, and be a proud representation of his family’s name. He partnered with iconic winemaker Rob Mondavi, Jr. to release the company’s first vintage of Reserve wines with a rich, supple Cabernet and a crisp, refreshing Chardonnay.
After five successful and sold out vintages of the Reserve, 7Cellars has expanded with a new collection, "The Farm Collection. "The “Farm” pays homage to John’s college Stanford (aka, The Farm), the place where many of his early friendships were formed, and fondest memories took place. This collection, featuring a Chardonnay, Cabernet, and Pinot Noir, is offered at a more approachable price point, but with the same superior quality for which the brand is known.
With every bottle of Elway’s wine purchased, a donation is made to our partners at Team Rubicon, a nonprofit organization that supports, trains, and deploys US Veterans in disaster relief missions around the world. Enjoy our world-class wines, knowing you are helping to make the world a better place

As Paso Robles, California has soared in number of wineries and gained in popularity, Cabernet Sauvignon has firmly taken root as the region’s number one varietal. Alone, it accounts for just over 40% of plantings and is grown throughout both the western and eastern sides of the appellation. Though viticulture here dates back to the 18th century, Cabernet Sauvignon didn’t emerge as a significant grape here until the 1970’s. But since then it has definitely made up for lost time.
Legendary winemaker and consultant Andre Tchelistcheff first recognized Paso’s potential with Cabernet Sauvignon in the early 1960’s. The calcareous soil and dramatic diurnal temperature changes of Paso’s westside particularly intrigued him. Today modern winemaking techniques and focused experimentation with various clones, rootstocks and vineyard strategies optimize the region's ideal combination of soil and climate to deliver the best fruit possible.
The results are evident in the glass. Paso Robles Cabernet Sauvignon can be mesmerizing, with rich aromas and flavors of blackberry, cassis, black cherry, graphite, toasty oak, vanilla and spice. The structure, balance and unbridled opulence of these wines impress from first sip to last. Not surprisingly, Paso Robles Cabernet Sauvignons have steadily grown in reputation, not just in the U.S., but around the world.