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About Us

Rich Bergsund, CEO

Rich Bergsund joined as CEO in 2006, where he has been passionate about promoting the wine lifestyle through innovation. Under his leadership, the company turned profitable and has doubled its revenue by creating a stellar customer experience. Prior to that, Rich was Founder and CEO of IdeaForest, the leading online retailer in the hobby and crafts industry (purchased by Jo-Ann Stores). Before diving into startups and turnarounds in the consumer Internet sector, Rich was a partner with Bain & Company strategy consulting, where he spent over a decade working in a variety of industries. Rich holds an MBA from Stanford Business School and a BA in International Relations, Phi Beta Kappa, from Stanford University.
Hometown: Glen Falls, NY
Favorite Wine: St. Emilion (Bordeaux)

Michael Osborn, Founder & Vice-President Merchandising

Mike Osborn has been a pioneer in online wine retailing since founding as eVineyard in 1998. Mike leads the company’s efforts in merchandising its wine and gifts, and holds key wine industry relationships worldwide. From 1992 to 1998, he held senior management roles as VP Sales and VP Marketing for CTR Business Systems, a software and systems integration business. In 1992, Mike merged his six-year-old software business he founded as a high school student, Expert Technology Corporation, with CTR.
Hometown: Medford, OR
Favorite Wine: Chateauneuf-du-Pape Blanc

Greg Tatem, VP Engineering

Greg Tatem joined in 2013 with over 20 years of experience leading strong development teams. He managed services and developed software for companies such as Bechtel, Scotland Yard, Microsoft and Xerox. Prior to joining, Greg spent three years at Williams-Sonoma, where he oversaw the e-commerce platform that served the company’s five brands. He is a technology thought leader with a passion for the customer experience. Greg holds a BA in Political Science from the University of California, Los Angeles (UCLA).
Hometown: Danville, CA
Favorite Wine: Red Blends

Peter Elarde, Chief Marketing Officer

Peter Elarde joined as Chief Marketing Officer in 2013 and is responsible for leading marketing, business development, product management, and user experience. Previously, Peter spent 10 years with Shutterfly in senior management positions including Chief Marketing Officer, General Manager of New Business Initiatives, and Vice President of Product Marketing. Prior to that, Peter held product and marketing leadership roles with a number of technology startups including, Tom Snyder Productions, and The Learning Company. Peter earned his MBA from Stanford University and a BS in Electrical Engineering from Yale University.
Hometown: Baldwin, NY
Favorite Wine: Pinot Noir

Kristen Pszonowsky, Vice-President Finance

Kristen Pszonowsky joined as the Corporate Controller in 2013. Kristen most recently was the Corporate Controller at Wild Planet Entertainment, Inc., a children's toy wholesaler. Prior to that, she held numerous positions at the Sherwin Williams Paint Company, including Controller of the Emeryville, CA manufacturing facility, Senior Supply Chain Analyst and Internal Field Auditor. Kristen holds a B.S. in Finance and Logistics from John Carroll University.
Hometown: Buffalo, NY
Favorite Wine: Champagne

David Dô, Vice-President Operations

David Dô joined in 2003. As VP Operations, David manages’s network of logistics centers with a focus on stellar on-time delivery performance and cost management. Prior to joining, David worked with AKA Gourmet, a leading gift basket company. In 1995, he founded Image Works, a multi-media firm where he worked on numerous companies’ catalog productions and their launch into e-commerce. Born and raised in Paris, France, David attended the Sorbonne and ENS Louis-Lumière where he obtained his Diplôme.
Hometown: Paris, France
Favorite Wine: Burgundian Pinot Noir

William Tomaszewski, General Counsel

Bill Tomaszewski has been the General Counsel for since 2004. His main focus is working with state agencies on alcohol regulatory matters. Prior to his employment with he served for 20 years with the Jersey City NJ Police Department in various roles. Bill is a graduate of Rutgers-Newark School of Law.
Hometown: Jersey City, NJ
Favorite Wine: Anything from Jersey