Winc Porter & Plot Sonoma Coast Pinot Noir 2016
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At Winc, the mission is to create wine brands that speak to today’s drinker. As the largest digital-first wine company in the US, Winc leverages their customer data to curate a sought-after selection of brands, such as Summer Water, Folly of the Beast & Chop Shop. Once a wine becomes successful, they partner with wholesalers, retailers and restaurants to introduce it to a larger audience.
Winc takes pride in the fact that their approach to grape sourcing and winemaking is progressive and thoughtful. Since their inception, Winc has used their unique skill sets to create a wine team that is successful at small-lot winemaking. They then apply those small-lot winemaking techniques, skills and philosophies to winemaking on a larger scale. In the 2019 harvest alone, the house-made wines were from grapes representing 39 different varieties, 11 regions, and 54 vineyards in California alone. Not to mention sparkling wine, wine in a can, and cider.
Diversity is something done well at Winc.
The Sonoma Coast AVA is large in area but, not counting overlapping regions like Russian River Valley, only has a few thousand acres of grapevines—and it’s no wonder. Much of the region is rugged and not easily accessible. Its proximity to the Pacific Ocean’s fog and cool breezes limits the varieties that can be cultivated, but it proves to be an ideal environment for high quality Pinot Noir.
Since fog is a frequent fact of life here, as are heavy marine layers that sometimes bring rain, the best vineyards are wisely planted above the fog line, on picturesque ridges that capture enough sun to provide even ripening. That, with the overnight drop in temperature that reliably preserves acidity, results in fine expressions of Pinot Noir that often receive tremendous critic and consumer praise alike, and are often in high demand.