Winemaker Notes
Schug Winery was founded in 1980 with unwavering dedication to Pinot Noir excellence—a specialization that spans 45 years and sets them apart from generalist wineries. Walter Schug, the legendary winemaker who created Joseph Phelps' iconic Insignia, established his legacy in Carneros, where low-intervention Old World winemaking meets California terroir.
Today, 5th-generation German winemaker Johannes Scheid continues this authentic heritage with wines that consistently score 90+ points across their entire portfolio. Johannes trained at Walter's alma mater in Germany, bringing multi-generational European winemaking expertise to their sustainable California practices.
What makes Schug exceptional is their genuine commitment to specialization and authenticity. While others spread their focus across multiple varietals, they've perfected their craft with nearly half a century devoted to exceptional Pinot Noir. This deep expertise, combined with their European winemaking tradition and compelling value proposition, has driven their national expansion and established Schug as a trusted name among wine enthusiasts who appreciate both heritage and quality.
Capable of a vast array of styles, Sauvignon Blanc is a crisp, refreshing variety that equally reflects both terroir and varietal character. Though it can vary depending on where it is grown, a couple of commonalities always exist—namely, zesty acidity and intense aromatics. This variety is of French provenance. Somm Secret—Along with Cabernet Franc, Sauvignon Blanc is a proud parent of Cabernet Sauvignon. That green bell pepper aroma that all three varieties share is no coincidence—it comes from a high concentration of pyrazines (herbaceous aromatic compounds) inherent to each member of the family.
Home to a diverse array of smaller AVAs with varied microclimates and soil types, Sonoma County has something for every wine lover. Physically twice as large as Napa Valley, the region only produces about half the amount of wine but boasts both tremendous quality and variety. With its laid-back atmosphere and down-to-earth attitude, the wineries of Sonoma are appreciated by wine tourists for their friendliness and approachability. The entire county intends to become a 100% sustainable winegrowing region by 2019.
Sonoma County wines are produced with carefully selected grape varieties to reflect the best attributes of their sites—Dry Creek Valley’s consistent sunshine is ideal for Zinfandel, while the warm Alexander Valley is responsible for rich, voluptuous red wines like Cabernet Sauvignon. Chardonnay and Pinot Noir are important throughout the county, most notably in the cooler AVAs of Russian River, Sonoma Coast and Carneros. Sauvignon Blanc, Merlot and Syrah have also found a firm footing here.