Winemaker Notes
Schug Winery was founded in 1980 with unwavering dedication to Pinot Noir excellence—a specialization that spans 45 years and sets them apart from generalist wineries. Walter Schug, the legendary winemaker who created Joseph Phelps' iconic Insignia, established his legacy in Carneros, where low-intervention Old World winemaking meets California terroir.
Today, 5th-generation German winemaker Johannes Scheid continues this authentic heritage with wines that consistently score 90+ points across their entire portfolio. Johannes trained at Walter's alma mater in Germany, bringing multi-generational European winemaking expertise to their sustainable California practices.
What makes Schug exceptional is their genuine commitment to specialization and authenticity. While others spread their focus across multiple varietals, they've perfected their craft with nearly half a century devoted to exceptional Pinot Noir. This deep expertise, combined with their European winemaking tradition and compelling value proposition, has driven their national expansion and established Schug as a trusted name among wine enthusiasts who appreciate both heritage and quality.
Riesling possesses a remarkable ability to reflect the character of wherever it is grown while still maintaining its identity. A regal variety of incredible purity and precision, this versatile grape can be just as enjoyable dry or sweet, young or old, still or sparkling and can age longer than nearly any other white variety. Somm Secret—Given how difficult it is to discern the level of sweetness in a Riesling from the label, here are some clues to find the dry ones. First, look for the world “trocken.” (“Halbtrocken” or “feinherb” mean off-dry.) Also a higher abv usually indicates a drier Riesling.
A warm inland area just north of Napa Valley, Lake County represents a new frontier for California winemaking. While Prohibition halted viticulture here just as it did in so many California regions, winemaking activity remained fairly insignificant for a few decades longer than others. Finally in the 1990s Lake County Sauvignon blanc—uniquely savory and fruity—earned the appellation a renewed reputation.
Lake County is comprised of a handful of unique American Viticultural Areas (AVAs).
Vineyards that settle into the hills on the west side of Clear Lake create the Clear Lake AVA and produce good quality Cabernet Sauvignon, Sauvignon blanc and Zinfandel.
Recently the Red Hills AVA, located within the boundaries of the Clear Lake AVA, has become the focus of some of Napa’s more respected growers. Its notable volcanic and obsidian-based soils could be the source of California’s next best Cabernet Sauvignons. Andy Beckstoffer, a leader in recognizing prime Napa Valley vineyard locales, has already invested heavily in the area.
Guenoc Valley AVA produces fine examples of Petite Sirah, recognized for their voluptuous aromas of clove, cocoa, tobacco and deep red and blue berry flavors.
The High Valley AVA sits northeast of Clear Lake. This warm area boasts multiple soil types allowing growers a lot of flexibility and experimentation with grape varieties. While Sauvignon blanc is a mainstay, this zone excels with Zinfandel, Petite Sirah, as well as other less common varieties like Barbera and Tempranillo.