In Santa Barbara wine country, it all started with Sanford Winery. Recognizing a magical combination of climate and soil conditions, the Sanford & Benedict vineyard was plated in 1971, and the resulting wines are now the benchmark of the Sta. Rita Hills AVA. Pinot Noir has thrived in the Sta. Rita Hills ever since, and ranks among the best and most distinctive in the world. Sanford's estate vineyards - Rancho La Rinconada and Sanford & Benedict - lie within the 100 square mile AVA, and they rely exclusively on these vineyards for their luscious, signature Pinot Noir. The area owes its magic to an unusual east-west mountain valley that runs from the vineyards to the Pacific Ocean; ideal for cool-climate varietals.