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Martini & Rossi Sweet Vermouth (half-bottle)
The story of Martini is 150 years of Italian passion. From its birth in Turin in 1863, it took on the world and succeeded. It became an icon, a symbol for those who love to live their life with style.
Martini & Rossi was founded by a combination of three very different personalities. Alessandro Martini was a gifted salesman, Teofilo Sola the dependable accountant, and Luigi Rossi, creative herbalist and liqueur expert. Any one of them could have made a solo bid for the company, but in the spirit of collaboration, they pooled their talents instead. Their motto 'Volere é Potere' (where there is a will there is a way) set them on the path to global success.
The brand's relation with the culture has always been part of the communication. Famous artists like Marcello Dudovich and Andy Warhol designed the most iconic posters campaigns to celebrate its style. During the 90's Martini created some of the most celebrated and memorable advertising campaigns of the time.
Nearly synonymous with fine wine and all things epicurean, France has a culture of wine production and consumption that is deeply rooted in tradition. Many of the world’s most beloved grape varieties originated here, as did the concept of “terroir”—soil type, elevation, slope angle and mesoclimate combine to produce resulting wines that convey a sense of place. Accordingly, most French wine is labeled by geographical location, rather than grape variety. So a general understaning of which grapes correspond to which regions can be helpful in navigating all of the types of French wine. Some of the greatest wine regions in the world are here, including Bordeaux, Burgundy, the Rhône, and Champagne, but each part of the country has its own specialties and strengths.
Pinot Noir and Chardonnay, are the king and queen of Burgundy, producing elegant red and white wines with great acidity, the finest examples of which can age for decades. The same varieties, along with Pinot Meunier, are used in Champagne. Of comparable renown is Bordeaux, focused on bold, structured red wines made of blends of Cabernet Sauvignon, Merlot, Cabernet Franc including sometimes a small amount of Petit Verdot or Malbec. The primary white varieties of Bordeaux are Sauvignon Blanc and Sémillon. The Rhône Valley is responsible for monovarietal Syrah in the north, while the south specializes in Grenache blends; Rhône's main white variety is Viognier.
Most of these grape varieties are planted throughout the country and beyond, extending their influence into other parts of Europe and New World appellations.
Historically a dry, herb-infused, and sometimes pleasantly bitter fine wine, the ancient Greeks and Romans valued it for its great medicinal properties. They especially favored the addition of Artemisia absinthium, or wormwood, which they believed to have significant gastric curative properties. In the 16th century, a Bavarian medicinal wine flavored with wormwood called wermuth became popular in the French bourgeois circles. They called it vermutwein—soon becoming simply known in English as, vermouth.
Today vermouth isn’t regarded so much as a medicinal product but its variations are indispensable to any modern mixologist. The actual concept of modern, large-scale vermouth production started with the Piemontese in the 18th century where proximity to the Alps facilitated a great supply of desired herbs. Brands such as Cinzano, Martini, and then the French, Noilly Prat, led the way to the modern cocktail age.
Typically vermouths are Italian if red and sweet and French if golden and drier in character. The Italian Carpano shows deep flavors like cocoa, almond, marmalade, toffee, mint and bitter herbs while Contratto is sweet and more straightforward. Today France produces a delicately spiced vermouth called Chambéry from Savoie and Lillet of Bordeaux, owned by Chateau Ducru-Beaucaillou in St. Julien, made from Sauvignon blanc and Semillon.