Winemaker Notes
For more than fifty years and through two generations, the Lohr family and their team have been leaders in the California wine industry. Founder Jerry Lohr and his three children Steve, Cynthia, and Lawrence oversee one of the country's most successful and trusted fine wine labels. With first plantings in Monterey in 1972 and then in Paso Robles in 1986, the team helped write the book on sustainable winegrowing on the Central Coast.
Today, J. Lohr farms more than 4,000 acres of estate vineyards in Monterey's Arroyo Seco and Santa Lucia Highlands appellations, Paso Robles, and St. Helena in the Napa Valley. They produce eight tiers of award-winning releases: J. Lohr Signature Cabernet Sauvignon, J. Lohr Cuvée Series, J. Lohr Vineyard Series, J. Lohr Gesture, J. Lohr Pure Paso Proprietary Red Wine, J. Lohr Estates, J. Lohr Monterey Roots, and ARIEL Vineyards.
J. Lohr is a Certified California Sustainable Vineyard and Winery and was honored with the 2020 Green Medal Leader Award in recognition of the company's decades-long commitment to sustainability.
With generous fruit and supple tannins, Merlot is made in a range of styles from everyday-drinking to world-renowned and age-worthy. Merlot is the dominant variety in the wines from Bordeaux’s Right Bank regions of St. Emilion and Pomerol, where it is often blended with Cabernet Franc to spectacular result. Merlot also frequently shines on its own, particularly in California’s Napa Valley. Somm Secret—As much as Miles derided the variety in the 2004 film, Sideways, his prized 1961 Château Cheval Blanc is actually a blend of Merlot and Cabernet Franc.
The largest and perhaps most varied of California’s wine-growing regions, the Central Coast produces a good majority of the state's wine. This vast California wine district stretches from San Francisco all the way to Santa Barbara along the coast, and reaches inland nearly all the way to the Central Valley.
Encompassing an extremely diverse array of climates, soil types and wine styles, it contains many smaller sub-AVAs, including San Francisco Bay, Monterey, the Santa Cruz Mountains, Paso Robles, Edna Valley, Santa Ynez Valley and Santa Maria Valley.
While the Central Coast California wine region could probably support almost any major grape varietiy, it is famous for a few Central Coast reds and whites. Pinot Noir, Chardonnay, Cabernet Sauvignon and Zinfandel are among the major ones. The Central Coast is home to many of the state's small, artisanal wineries crafting unique, high-quality wines, as well as larger producers also making exceptional wines.