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Frei Brothers Reserve Merlot 2010

Merlot from Sonoma County, California
  • WS88
14.5% ABV
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14.5% ABV

Winemaker Notes

The 2010 Merlot captures the rich, ripe flavors of the Dry Creek Valley terroir. Aromas and flavors of red licorice, Satsuma plums, red fruit jam and blackberry meld with hints of toasted oak, milk chocolate and medium-roasted coffee. This medium-bodied wine delivers excellent structure and an elegant finish.

Blend: 88% Merlot, 8% Cabernet Sauvignon, 4% Petite Sirah

Critical Acclaim

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WS 88
Wine Spectator
A Zin-lover's Merlot, with ripe red currant and spice aromas and zesty, jammy black cherry and toasty vanilla flavors.
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Frei Brothers

Frei Brothers

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Frei Brothers, California
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In the late 1880s, an enterprising Swiss immigrant by the name of Andrew Frei gazed upon the rolling hills, gentle streams, and fertile soil of Sonoma County and saw a wine glass of opportunity. By 1890, he was the proud owner of a 344 acre vineyard in northern Sonoma, giving birth to a winemaking tradition that is very much alive today.

Frei didn't waste any precious time once he acquired the land. By 1895, he was producing 20,000 cases of high quality wine that was stored in huge redwood casks.

In spite of a devastating blight of phylloxera, by 1904 the winery had actually increased in size and production. Now in his seventies, Frei turned the business over to his two sons, Walter and Louis. In 1903, the winery was officially named Frei Bros.

The Frei Bros. Winery continued to grow over the years, in spite of disasters such as the one that occurred in 1919, when a curious piece of legislation that came to be known as Prohibition put many an American winery out of business.

Again, the Frei family persevered, and now you can taste the legacy of a great winemaking tradition in Frei Brothers Reserve, a new release that combines the spirit of old world winemaking techniques with grapes that are hand selected from some of Sonoma's finest vineyards.

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Sonoma County

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Home to a diverse array of smaller AVAs with varied microclimates and soil types, Sonoma County has something for every wine lover. Physically twice as large as Napa Valley, the region only produces about half the amount of wine but boasts both tremendous quality and variety. With its laid-back atmosphere and down-to-earth attitude, the wineries of Sonoma are appreciated by wine tourists for their friendliness and approachability. The entire county intends to become a 100% sustainable winegrowing region by 2019.

Grape varieties are carefully selected to reflect the best attributes of their sites—Dry Creek Valley’s consistent sunshine is ideal for Zinfandel, while the warm Alexander Valley is responsible for rich, voluptuous Cabernet Sauvignon. Chardonnay and Pinot Noir are important throughout the county, most notably in the cooler AVAs of Russian River, Sonoma Coast and Carneros. Sauvignon Blanc, Merlot and Syrah have also found a firm footing here.

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An easy-going red variety with generous fruit and a supple texture, Merlot can be made into a range of styles from everyday-drinking to world-renowned and age-worthy. Merlot is the dominant variety in the best wines from Bordeaux’s Right Bank regions of St. Emilion and Pomerol where it is blended with Cabernet Franc. On the Left Bank in the Medoc, it plays a supporting role to Cabernet Sauvignon—in both cases resulting in some of the longest-lived and highest-quality wines in the world. Merlot also frequently shines on its own, particularly from California’s Napa Valley.

In the Glass

Merlot is known for its soft, silky texture and approachable flavors of ripe plum, red and black cherry and raspberry. In a cool climate, you may find earthier notes alongside dried herbs, tobacco and tar, while Merlot from warmer regions is generally more straightforward and fruit-focused.

Perfect Pairings

Lamb with Merlot is an ideal match—the sweetness of the meat picks up on the sweet fruit flavors of the wine to create a harmonious balance. Merlot’s gentle tannins allow for a hint of spice and its medium weight and bright acidity permit the possibilities of simple pizza or pasta with red sauce—overall, an extremely versatile food wine.

Sommelier Secret

Since the release of the 2004 film Sideways, Merlot's repuation has taken a big hit, and more than a decade later has yet to fully recover, though it is on its way. What many viewers didn't realize was that as much as Miles derided the variety, the prized wine of his collection—a 1961 Château Cheval Blanc—is made from a blend of Merlot with Cabernet Franc.

PBC1280445_2010 Item# 120840