Don Julio Primavera Reposado Tequila
Product Details
Your Rating
Somm Note
Distiller Notes
Embracing the legacy of its founder’s innovative spirit, Tequila Don Julio Primavera features a deliciously smooth expression that takes the brand’s traditional Reposado and finishes it in orange wine casks, which previously held wine infused with macerated orange peels, striking the balance of citrus and honey. This unique reposado tequila is made for moments spent outdoors, in the daytime, with friends.
Featuring a flawless balance of notes including honeyed agave, a hint of spice and a light, citrus finish, Tequila Don Julio Primavera is best enjoyed on the rocks with an orange wheel or in our signature drink of the summer: the Primavera Sunset. Simply top Tequila Don Julio Primavera with club soda and garnish with a cara cara orange wedge – it’s the perfect cocktail for any outdoor daytime get together.
It was this passion that inspired his creation of the world’s first luxury tequila. From a young age, Don Julio González saw a unique opportunity in the production of tequila. With nothing but his own passion for the endeavor, he went to a powerful local businessman and requested a loan to pursue his vision. Seeing exceptional drive and confidence in the young man, the businessman granted him a loan to find his first distillery.
In his mission to revolutionize tequila from the ground up, Don Julio González chose quality over quantity at every turn. He painstakingly planted each agave further apart, giving them more room to grow. He allowed each individual plant to grow to full maturity before harvesting. He would select only the most succulent portions of the piña, before slow roasting them for 72-hour cycles. The resulting tequila was smoother, richer, and of truly uncompromising quality.
When the time came to bottle his creation, he broke with generations of tradition. Tequila bottles had always been tall and were usually hidden beneath the table. Don Julio González envisioned a spirit worthy of proud display on the table and designed a shorter bottle so his guests could still see one another across the table.
As word of his tequila spread and his success grew, Don Julio González stayed loyal to the community that had made his labor of love a phenomenon. Staying in his native Jalisco, he established a distillery where generations to come would follow his passion for quality and craftsmanship, the passion of a man who revolutionized an industry forever.