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Critical Acclaim
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More than 135 years ago, Don Melchor de Concha y Toro was renowned for crafting some of the finest wines in Chile. Reserving for himself an exclusive batch of his best wines, he ignited a rumor that the devil himself was his cellar’s guardian—and in doing so, ensured thieves stayed away from his precious wines. This rumor became a legend that conquered the world, with Casillero del Diablo (“the devil’s cellar”) today recognized as one of the world’s leading wine brands. First released in 1963, Casillero del Diablo is a worldwide standard-bearer for premium quality Chilean wines—and the legend of the Devil’s Cellar lives on at the original Concha y Toro family estate, Chile’s leading tourist destination.
Vineyards for Casillero del Diablo’s celebrated wines hail from Chile’s Central Valley. Located mainly between parallels 30° and 40° south and in close proximity to capital city of Santiago, this internationally known wine region possesses the ideal characteristics for quality grape growing and winemaking. Among the valley's main features are the influence of the Pacific Ocean and the Andes Mountains, perfectly balanced soils and mountain-water rivers. This ideal terroir allows winemakers to craft an appealing variety of wine styles from many unique and increasingly popular sub-regions.