Campari is an Italian aperitivo with a signature red color and versatile bitter flavor. Campari is a staple ingredient for your home bar as it is the base for dozens of classic cocktails and variations including the Negroni. Campari was created in 1860 by Gaspare Campari in Novara, Italy. It has been made according to a secret family recipe for 160 years.
Campari is a contemporary and charismatic classic that has remained unchanged throughout the years to the original formula. The creation of Campari was the result of the talent of Gaspare Campari, master drink maker and founder of the company. His experiments in concocting new beverages in Novara, in 1860, resulted in a recipe that still today remains a secret known only to the very few people in charge of the production process.
First prepared by 13th century Italian monks as herbal medicines and elixirs, Liqueurs are distilled spirits that have been combined with flavoring agents. A range of herbs, spices, nuts, fruits and flowers can be used, and a sweetener such as sugar or corn syrup is often added. While typically rather sweet, some examples are herbaceous or tart and pair exceptionally well with desserts or act as a delightful addition to cocktails.