Winemaker Notes
Professional Ratings
Schug Winery was founded in 1980 with unwavering dedication to Pinot Noir excellence—a specialization that spans 45 years and sets them apart from generalist wineries. Walter Schug, the legendary winemaker who created Joseph Phelps' iconic Insignia, established his legacy in Carneros, where low-intervention Old World winemaking meets California terroir.
Today, 5th-generation German winemaker Johannes Scheid continues this authentic heritage with wines that consistently score 90+ points across their entire portfolio. Johannes trained at Walter's alma mater in Germany, bringing multi-generational European winemaking expertise to their sustainable California practices.
What makes Schug exceptional is their genuine commitment to specialization and authenticity. While others spread their focus across multiple varietals, they've perfected their craft with nearly half a century devoted to exceptional Pinot Noir. This deep expertise, combined with their European winemaking tradition and compelling value proposition, has driven their national expansion and established Schug as a trusted name among wine enthusiasts who appreciate both heritage and quality.
While Sonoma County is acclaimed—and rightfully so—for its Chardonnays, Pinot Noirs, and Zinfandels, it also produces exceptional Cabernet Sauvignon. Of the region’s 18 American Viticultural Areas, only a handful produce top-notch Cabernet Sauvignon. These appellations include Alexander Valley, Knights Valley, Sonoma Valley and Dry Creek Valley. Sonoma Cabernet Sauvignons made in these appellations can offer a complex array of aromas and flavors. Fruit notes such as blackberry, blackcurrant, cassis, black cherry and raspberry often are accompanied by hints of graphite, dusty earth, cigar box, toast and vanilla. The varietal has a rich history in Sonoma, and some of these Cabernet Sauvignons and Cabernet-based blends rival the best from Napa Valley.