Frei didn't waste any precious time once he acquired the land. By 1895, he was producing 20,000 cases of high quality wine that was stored in huge redwood casks.
In spite of a devastating blight of phylloxera, by 1904 the winery had actually increased in size and production. Now in his seventies, Frei turned the business over to his two sons, Walter and Louis. In 1903, the winery was officially named Frei Bros.
The Frei Bros. Winery continued to grow over the years, in spite of disasters such as the one that occurred in 1919, when a curious piece of legislation that came to be known as Prohibition put many an American winery out of business.
Again, the Frei family persevered, and now you can taste the legacy of a great winemaking tradition in Frei Brothers Reserve, a new release that combines the spirit of old world winemaking techniques with grapes that are hand selected from some of Sonoma's finest vineyards. View all Frei Brothers Wines
About Russian RiverView a map of Russian River wineries
The Russian River Valley is named as such due to its proximity to the Russian River, the river itself named for the Russian fur traders who came down from Alaska in the late 18th and early 19th centuries. The Russian River is agricultural land. While there is a focus on wine, beyond the vineyards are many small, family-owned farms cultivating everything from cattle to Christmas trees.
Notable FactsThe proximity of this cool river and the rolling fogs from the Pacific Ocean make the area amenable to cool-climate grapes like Pinot Noir and Chardonnay. In fact, the region is quite known for its full-bodied, yet elegant Pinot Noir, as well as their ripe, yet lean Chardonnays. Within Russian River Valley lie the smaller appellations of Chalk Hill and Green Valley. Chalk Hill is the warmer of the two and furthest from the ocean, while Green Valley is cooler and closer to the water.
The most famous of the California wine regions is Napa Valley, and these wines are certainly outstanding – but it's not as broad and diverse as its larger neighbor, Sonoma County. Down south, Santa Barbara's Santa Maria Valley is well-known for its Rhône blends, as well as cool-climate varieties like Pinot and Chardonnay. The Central Coast, the largest California AVA, has many different microclimates that lead to a wide range of wines with many sub-AVAs.