Norton Merlot 1997
Almost 100 years later, Austrian businessman, Mr. Gernot Langes–Swarovski, travelled to Mendoza and experienced the same fascination for the region beauty, the warmth of its people, and the excellent conditions for vine growing. Supporting his decision in his intuition and in the fact that he was convinced of the high potential the vitiniculture represented in Argentina, in 1989, he acquired the Winery with the following firm aim: to make wines recognized worldwide for their quality. While executing this project, he appointed his son Michael as the person responsible for the management of the company, who, jointly with a team of local professionals started a new phase of investment, revamping and growth.
In that way, the incorporation of top-notch technology together with the knowledge and passion of people, have caused Norton to be the leading brand in exports and one of the country´s most important Wineries.
Our 5 farms have over 1200 ha fit for growing vine, 680 ha out of which are currently cultivated. Over 150 families of vineyard workers live and work there, sharing secrets and experiences from generation to generation. This knowledge and passion for the work, combined with the professionalism of our team of agricultural engineers result in products with excellence.
With vineyards tretching along the eastern side of the Andes Mountains from Patagonia in the south to Salta in the north, Argentina is one of the world’s largest and most dynamic wine producing countries—and most important in South America.
Since the late 20th century vineyard investments, improved winery technology and a commitment to innovation have all contributed to the country’s burgeoning image as a producer of great wines at all price points. The climate here is diverse but generally continental and agreeable, with hot, dry summers and cold snowy winters—a positive, as snow melt from the Andes Mountains is used heavily to irrigate vineyards. Grapes very rarely have any difficulty achieving full ripeness.
Argentina’s famous Mendoza region, responsible for more than 70% of Argentina’s wine production, is further divided into several sub-regions, with Luján de Cuyo and the Uco Valley most noteworthy. Red wines dominate here, especially Malbec, the country’s star variety, while Chardonnay is the most successful white.
The province of San Juan is best known for blends of Bonarda and Syrah. Torrontés is a specialty of the La Rioja and Salta regions, the latter of which is also responsible for excellent Malbecs grown at very high elevation.
An easy-going red variety with generous fruit and a supple texture, Merlot can be made into a range of styles from everyday-drinking to world-renowned and age-worthy. Merlot is the dominant variety in the best wines from Bordeaux’s Right Bank regions of St. Emilion and Pomerol where it is blended with Cabernet Franc. On the Left Bank in the Medoc, it plays a supporting role to Cabernet Sauvignon—in both cases resulting in some of the longest-lived and highest-quality wines in the world. Merlot also frequently shines on its own, particularly from California’s Napa Valley.
In the Glass
Merlot is known for its soft, silky texture and approachable flavors of ripe plum, red and black cherry and raspberry. In a cool climate, you may find earthier notes alongside dried herbs, tobacco and tar, while Merlot from warmer regions is generally more straightforward and fruit-focused.
Lamb with Merlot is an ideal match—the sweetness of the meat picks up on the sweet fruit flavors of the wine to create a harmonious balance. Merlot’s gentle tannins allow for a hint of spice and its medium weight and bright acidity permit the possibilities of simple pizza or pasta with red sauce—overall, an extremely versatile food wine.
Since the release of the 2004 film Sideways, Merlot's repuation has taken a big hit, and more than a decade later has yet to fully recover, though it is on its way. What many viewers didn't realize was that as much as Miles derided the variety, the prized wine of his collection—a 1961 Château Cheval Blanc—is made from a blend of Merlot with Cabernet Franc.