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Norton Malbec 1997
Almost 100 years later, Austrian businessman, Mr. Gernot Langes–Swarovski, travelled to Mendoza and experienced the same fascination for the region beauty, the warmth of its people, and the excellent conditions for vine growing. Supporting his decision in his intuition and in the fact that he was convinced of the high potential the vitiniculture represented in Argentina, in 1989, he acquired the Winery with the following firm aim: to make wines recognized worldwide for their quality. While executing this project, he appointed his son Michael as the person responsible for the management of the company, who, jointly with a team of local professionals started a new phase of investment, revamping and growth.
In that way, the incorporation of top-notch technology together with the knowledge and passion of people, have caused Norton to be the leading brand in exports and one of the country´s most important Wineries.
Our 5 farms have over 1200 ha fit for growing vine, 680 ha out of which are currently cultivated. Over 150 families of vineyard workers live and work there, sharing secrets and experiences from generation to generation. This knowledge and passion for the work, combined with the professionalism of our team of agricultural engineers result in products with excellence.
With vineyards tretching along the eastern side of the Andes Mountains from Patagonia in the south to Salta in the north, Argentina is one of the world’s largest and most dynamic wine producing countries—and most important in South America.
Since the late 20th century vineyard investments, improved winery technology and a commitment to innovation have all contributed to the country’s burgeoning image as a producer of great wines at all price points. The climate here is diverse but generally continental and agreeable, with hot, dry summers and cold snowy winters—a positive, as snow melt from the Andes Mountains is used heavily to irrigate vineyards. Grapes very rarely have any difficulty achieving full ripeness.
Argentina’s famous Mendoza region, responsible for more than 70% of Argentina’s wine production, is further divided into several sub-regions, with Luján de Cuyo and the Uco Valley most noteworthy. Red wines dominate here, especially Malbec, the country’s star variety, while Chardonnay is the most successful white.
The province of San Juan is best known for blends of Bonarda and Syrah. Torrontés is a specialty of the La Rioja and Salta regions, the latter of which is also responsible for excellent Malbecs grown at very high elevation.
Known for its big, bold flavors and supple texture, Malbec is most famous for its runaway success in Argentina. However, the variety actually originates in Bordeaux, where it historically contributed color and tannin to blends. After being nearly wiped out by a devastating frost in 1956, it was never significantly replanted, although it continued to flourish under the name Côt in nearby Cahors. A French agronomist who saw great potential for the variety in Mendoza’s hot, high-altitude landscape, brought Malbec to Argentina in 1868. But it did not gain its current reputation as the country's national grape until a surge in popularity in the late 20th century.
In the Glass
Malbec typically expresses deep flavors of blackberry, plum and licorice, appropriately backed by aromas of freshly turned earth and dense, chewy tannins. In warmer, New World regions, such as Mendoza, Malbec will be intensely ripe, and full of fruit and spice. From its homeland in Cahors, its rusticity shines; dusty notes and a beguiling bouquet of violets balance rich, black fruit.
Malbec’s rustic character begs for flavorful dishes, like spicy grilled sausages or the classic cassoulet of France’s Southwest. South American iterations are best enjoyed as they would be in Argentina: with a thick, juicy steak.
If you’re trying to please a crowd, Malbec is generally a safe bet. With its combination of bold flavors and soft tannins, it will appeal to basically anyone who enjoys red wine. Malbec also wins bonus points for affordability, as even the most inexpensive examples are often quite good.