Norton D.O.C. Malbec 2015
Almost 100 years later, Austrian businessman, Mr. Gernot Langes–Swarovski, travelled to Mendoza and experienced the same fascination for the region beauty, the warmth of its people, and the excellent conditions for vine growing. Supporting his decision in his intuition and in the fact that he was convinced of the high potential the vitiniculture represented in Argentina, in 1989, he acquired the Winery with the following firm aim: to make wines recognized worldwide for their quality. While executing this project, he appointed his son Michael as the person responsible for the management of the company, who, jointly with a team of local professionals started a new phase of investment, revamping and growth.
In that way, the incorporation of top-notch technology together with the knowledge and passion of people, have caused Norton to be the leading brand in exports and one of the country´s most important Wineries.
Our 5 farms have over 1200 ha fit for growing vine, 680 ha out of which are currently cultivated. Over 150 families of vineyard workers live and work there, sharing secrets and experiences from generation to generation. This knowledge and passion for the work, combined with the professionalism of our team of agricultural engineers result in products with excellence.
By far the largest and best-known winemaking province in Argentina, Mendoza is responsible for over 70% of the country’s enological output. Set in the eastern foothills of the Andes Mountains, the climate is dry and continental, presenting relatively few challenges for viticulturists during the growing season. Mendoza, divided into several distinctive sub-regions, including Luján de Cuyo and the Uco Valley, is the source of some of the country’s finest wines.
For many wine lovers, Mendoza is practically synonymous with Malbec. Originally a Bordelaise variety brought to Argentina by the French in the mid-1800s, here it found success and renown that it never knew in its homeland where a finicky climate gives mixed results. Cabernet Sauvignon, Syrah, Merlot and Pinot Noir are all widely planted here as well (and sometimes even blended with each other or Malbec). Mendoza's main white varieties include Chardonnay, Torrontés, Sauvignon Blanc and Sémillon.
Known for its big, bold flavors and supple texture, Malbec is most famous for its runaway success in Argentina. However, the variety actually originated in Bordeaux, where it historically contributed color and tannin to blends. After being nearly wiped out by a devastating frost in 1956, it was never significantly replanted, although it continued to flourish under the name Côt in nearby Cahors. A French agronomist who saw great potential for the variety in Mendoza’s hot, high-altitude landscape, brought Malbec to Argentina in 1868. But it did not gain its current reputation as the country's national grape until a surge in popularity in the late 20th century.
In the Glass
Malbec typically expresses deep flavors of blackberry, plum and licorice, appropriately backed by aromas of freshly turned earth and dense, chewy tannins. In warmer, New World regions, such as Mendoza, Malbec will be intensely ripe, and full of fruit and spice. From its homeland in Cahors, its rusticity shines; dusty notes and a beguiling bouquet of violets balance rich, black fruit.
Malbec’s rustic character begs for flavorful dishes, like spicy grilled sausages or the classic cassoulet of France’s Southwest. South American iterations are best enjoyed as they would be in Argentina: with a thick, juicy steak.
If you’re trying to please a crowd, Malbec is generally a safe bet. With its combination of bold flavors and soft tannins, it will appeal to basically anyone who enjoys red wine. Malbec also wins bonus points for affordability, as even the most inexpensive examples are often quite good.