Martini & Rossi Sweet Vermouth with Cherry
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The story of Martini is 150 years of Italian passion. From its birth in Turin in 1863, it took on the world and succeeded. It became an icon, a symbol for those who love to live their life with style.
Martini & Rossi was founded by a combination of three very different personalities. Alessandro Martini was a gifted salesman, Teofilo Sola the dependable accountant, and Luigi Rossi, creative herbalist and liqueur expert. Any one of them could have made a solo bid for the company, but in the spirit of collaboration, they pooled their talents instead. Their motto 'Volere é Potere' (where there is a will there is a way) set them on the path to global success.
The brand's relation with the culture has always been part of the communication. Famous artists like Marcello Dudovich and Andy Warhol designed the most iconic posters campaigns to celebrate its style. During the 90's Martini created some of the most celebrated and memorable advertising campaigns of the time.
Historically a dry, herb-infused, and sometimes pleasantly bitter fine wine, today vermouth is indispensable to any modern mixologist. Typically vermouths are Italian if red and sweet and French if golden and drier in character.
French wine is nearly synonymous with fine wine and all things epicurean, France has a culture of wine production and consumption that is deeply rooted in tradition. Many of the world’s most beloved grape varieties originated here, as did the concept of “terroir”—soil type, elevation, slope and mesoclimate combine to produce resulting wines that convey a sense of place. Accordingly, most French wine is labeled by geographical location, rather than grape variety. So a general understaning of which grapes correspond to which regions can be helpful in navigating all of the types of French wine. Some of the greatest wine regions in the world are here, including Bordeaux, Burgundy, the Rhône and Champagne, but each part of the country has its own specialties and strengths.
Pinot Noir and Chardonnay are the king and queen of Burgundy, producing elegant French red and white wines with great acidity, the finest examples of which can age for decades. The same two grapes, along with Pinot Meunier, are used to make Champagne.
Of comparable renown is Bordeaux, focused on bold, structured red blends of Cabernet Sauvignon, Merlot, Cabernet Franc including sometimes a small amount of Petit Verdot or Malbec. The primary white varieties of Bordeaux are Sauvignon Blanc and Sémillon.
The northern Rhône Valley is responsible for single-varietal Syrah, while the south specializes in Grenache blends; Rhône's main white variety is Viognier.
Most of these grape varieties are planted throughout the country and beyond, extending their influence into other parts of Europe and New World appellations.