Owned by Florentino Martínez Monje, Luberri is located in Elciego in the heart of Rioja Alavesa. Florentino farms 35 hectares of old vines located principally between the villages of Elciego and Laguardia. A farmer at heart, Florentino was the original winemaker at Artadi before establishing his own winery in 1992. He made a name for himself and his estate by resurrecting the traditional style of semi-carbonic maceration of Rioja wine of Rioja. Florentino is very hands-on at the winery, participating in all aspects of production, but his true love is working in the vineyards. All the plots are farmed with minimal treatment of the soils and vines. Individual vineyard sites are fermented and vinified separately. By keeping yields low (around 34 to 45 hectoliters per hectare) Florentino extracts grapes with great concentration and flavor.
Hailed as the star red variety in Spain’s most celebrated wine region, Tempranillo from Rioja, or simply labeled, “Rioja,” produces elegant wines with complex notes of red and black fruit, crushed rock, leather, toast and tobacco, whose best examples are fully capable of decades of improvement in the cellar.
Rioja wines are typically a blend of fruit from its three sub-regions: Rioja Alta, Rioja Alavesa and Rioja Oriental, although specific sub-region (zonas), village (municipios) and vineyard (viñedo singular) wines can now be labeled. Rioja Alta and Alavesa, at the highest elevations, are considered to be the source of the brightest, most elegant fruit, while grapes from the warmer and drier, Rioja Oriental, produce wines with deep color, great body and richness.