


Winemaker Notes




Family-owned CRU Winery was founded by long-time friends and entrepreneurs Richard Spencer and Mike Conway. As a long-time wine lover, it had always been a dream of Richard’s to own a winery. In 2003, Richard and Mike purchased land, premium barrels and winemaking supplies to make state-of-the-art wines and began renovations on a building in Madera, California which would become the future home of CRU Winery.
Inspired by the French term cru, which traditionally speaks to a vineyard’s prestige and quality, Richard and Mike began to source grapes from some of California’s finest appellations and CRU Winery was born.
Today, CRU Winery crafts award-winning Pinot Noir, Chardonnay, Rhône Varietals and Albariño from prestigious vineyards throughout California’s Central Coast.
CRU Winery is honored to be recognized for crafting high-quality wines that consistently receive 90+ point scores and gold medals from publications and competitions including Wine Enthusiast, Wine & Spirits Magazine and the San Francisco Chronicle. CRU’s history of acclaim is a testament to our talented winemaking team and grower partners.

Named after the dramatic, seasonal river of rain and snowmelt that cuts through the upper elevations of the Santa Lucia Mountains, the Arroyo Seco AVA extends east from the resultant mountain gorge, and into the rural and warm Salinas Valley. During the growing season, cool and damp Pacific Ocean air penetrates the gorge and flows into the valley, creating a cool evening respite for vineyards after a hot summer day. This natural water-release has also created a subterranean aquifer, which helps set the foundation of the AVA's boundaries and supplies the vineyards with water.
Arroyo Seco was actually home to the first commercial vineyard in California, called Mission Ranch, which was owned and propogated by the Mirassou family in the 1960s.
Chardonnay is most widely grown here. But as one of Monterey’s warmer regions, Arroyo Seco enjoys the highest praise for its reds, namely Bordeaux blends.
Arroyo Seco is one of the oldest AVAs in California, its status granted in the early 1980s, and also remains one of its smallest.

One of the most popular and versatile white wine grapes, Chardonnay offers a wide range of flavors and styles depending on where it is grown and how it is made. While it tends to flourish in most environments, Chardonnay from its Burgundian homeland produces some of the most remarkable and longest lived examples. California produces both oaky, buttery styles and leaner, European-inspired wines. Somm Secret—The Burgundian subregion of Chablis, while typically using older oak barrels, produces a bright style similar to the unoaked style. Anyone who doesn't like oaky Chardonnay would likely enjoy Chablis.