Winc Invoke Syrah 2016
Product Details
Your Rating
Somm Note
Winemaker Notes
At Winc, the mission is to create wine brands that speak to today’s drinker. As the largest digital-first wine company in the US, Winc leverages their customer data to curate a sought-after selection of brands, such as Summer Water, Folly of the Beast & Chop Shop. Once a wine becomes successful, they partner with wholesalers, retailers and restaurants to introduce it to a larger audience.
Winc takes pride in the fact that their approach to grape sourcing and winemaking is progressive and thoughtful. Since their inception, Winc has used their unique skill sets to create a wine team that is successful at small-lot winemaking. They then apply those small-lot winemaking techniques, skills and philosophies to winemaking on a larger scale. In the 2019 harvest alone, the house-made wines were from grapes representing 39 different varieties, 11 regions, and 54 vineyards in California alone. Not to mention sparkling wine, wine in a can, and cider.
Diversity is something done well at Winc.
Marked by an unmistakable deep purple hue and savory aromatics, Syrah makes an intense, powerful and often age-worthy red. Native to the Northern Rhône, Syrah achieves its maximum potential in the steep village of Hermitage and plays an important component in the Red Rhône Blends of the south, adding color and structure to Grenache and Mourvèdre. Syrah is the most widely planted grape of Australia and is important in California and Washington. Sommelier Secret—Such a synergy these three create together, the Grenache, Syrah, Mourvedre trio often takes on the shorthand term, “GSM.”
The largest and perhaps most varied of California’s wine-growing regions, the Central Coast produces a good majority of the state's wine. This vast California wine district stretches from San Francisco all the way to Santa Barbara along the coast, and reaches inland nearly all the way to the Central Valley.
Encompassing an extremely diverse array of climates, soil types and wine styles, it contains many smaller sub-AVAs, including San Francisco Bay, Monterey, the Santa Cruz Mountains, Paso Robles, Edna Valley, Santa Ynez Valley and Santa Maria Valley.
While the Central Coast California wine region could probably support almost any major grape varietiy, it is famous for a few Central Coast reds and whites. Pinot Noir, Chardonnay, Cabernet Sauvignon and Zinfandel are among the major ones. The Central Coast is home to many of the state's small, artisanal wineries crafting unique, high-quality wines, as well as larger producers also making exceptional wines.