Broquel is an additional brand produced by Trapiche. With its 120 years of history Trapiche is reinforcing its leadership as the most exported wine brand of Argentina. Three years ago the company began an intensive transformation, both in the vineyards and in the winery to consolidate Trapiche's position as the leading wines of Argentina. One of the pillars in this transformation was to concentrate the responsibility of the vineyards and the winemaking in one Chief Winemaker; the appointed person for this ambitious objective was Mr. Daniel Pi.
The wines have a new international style, with more fruit and personality. The grapes are now not only coming from Trapiche's greatest vineyards in Mendoza, but also from the very best terroirs of Argentina.
All these changes needed to be shown not only inside the bottle but outside as well. A fresh, appealing, eye-catching and international packaging was developed across the entire portfolio.