About Layer Cake:
Layer Cake is a wine that was inspired by my Grandfather and Grandmother. Every Sunday, my Grandmother would bake a huge layer cake for dessert. My Grandfather would pour me a little glass of wine and place it at the table for me. He explained wine in terms of that cake. 'The vines,' he would
say, 'live in layers of soil just like the layers in Grandma’s cake; each layer bringing a different flavor.'
My grandfather taught me that everything in life is about layers and complexity. I loved those words
and when I was a cake-focused boy, it made perfect sense… in fact, it still does.
Since those early days I have been all over the wine world time and again. I have tasted thousands of
different wines and there are only a few places that haunt me, always come back to mind, occupy my
dreams and have drawn me back again to taste some more.
I started Layer Cake because I wanted
to make a wine at a price that could be
enjoyed everyday with abandon, yet
made by hand (not in a giant factory)
and made in some special places in the
world that I have always loved. The
mission was simply to shock people
about how good wine could be at a
very affordable price.
While the Layer Cake wines were not intended to be compared with Hundred Acre, they are rich and
taste like they should simply cost a lot more. This is due to our rigorous fruit selection and small
winemaking style. The same team of winemakers that work with me at Hundred Acre, work with me all
over the world to craft a rich Shiraz in South Australia, fabulous Malbec in Argentina, spicy old vine
Primitivo, aka Zinfandel, in Puglia, Italy, sleek Syrah in the Cote du Rhone, France and of course, some
Napa Valley Cabernet Sauvignon. Each is very special in its own way and a phenomenal value.
With the making of each Layer Cake wine my Grandfather’s words and my Grandmother’s cakes come
back to me. Layer Cake is a simple black and white label with, of course, my Grandmother’s giant layer
cake on the front and my Grandfather’s words on the back…ENJOY!!