Urban Legend Cellars

Urban legends are remarkable but often apocryphal stories that spread like wildfire. Urban Legend is a winery in a city—almost an apocryphal story in itself—that makes remarkable wines.

We've never been shy about disruption. Throughout our careers, we've introduced technologies that no one ever thought would work—and changed the world. When we wanted to drink wines that were perfect complements to our local food—diverse flavors, honest ingredients, a sophisticated yet approachable style—we said: "We'll have to make them ourselves, We'll make them where the food is created—in the city, and let’s do it together!" It's not a traditional strategy—just a very American one.

Today, we hand craft more than a dozen Urban Legend wines that each, uniquely, salutes the varied flavors of California and our home: Oakland, America's most diverse city. Critics and consumers alike are impressed with our fidelity to variety, our expression of place, our food-friendly style, and our absolute consistency of quality—from our very first release and forward.

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