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The Sta. Rita Hills appellation is where Ron Melville and his sons Brent and Chad Melville decided to develop their estate vineyards and winery. Since then, they have also developed an interest in Rhone varietals, particularly Northern Rhone Syrah and Viognier. The Melville estate achieves quality through the integrity of its farming practice and its respect to the microclimate. The Melvilles believe that a fine wine begins in the terroir (teh-RWAHR) or microclimate of a vineyard. Terroir is the French term for soil. In the vineyard, it encompasses soil type and geographic factors which may influence the quality of wine. This is indicative of the Melvilles' decision to grow wine in the Sta. Rita Hills (AVA) appellation.