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The origins of the estate date back to 1850, when a vineyard worker names Jean-Victor Laroche bought a small plot of vines. Three generations of modest expansion were followed by a boom in the 1960s when, father and son Henri and Michel Laroche expanded their holdings considerably in the region. The past three decades have seen the domaine flourish under the guidance of Michel, whose commitment to authenticity, purity and typicite has popularized the steely, elegant wine in general – and the Laroche brand in particular – the world over.