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The Antinori group purchased the winery in 1989 and made great investments towards improvements. The strategic vision brought by Antinori is well represented by the acquisition of prominent vineyards in the most exclusive areas: the Bussia vineyard, acquired in 1990, and the Bric Turot vineyard, bought in 1997, to name two.
Prunotto's desire to control every detail in all phases of production, starting from the vine and ending in the glass has become a distinctive feature of their high quality. The balance between tradition and innovation continues to be a distinctive feature of Prunotto wines. The meticulous care for each bottle is the result of a century of experience, great passion for wine and love for the land of Piedmont. These characteristics made Prunotto a leader in the production of Alba's finest wines.