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Wine.com, the nation's largest online wine retailer, has been ranked the #1 wine website in the world in a recent study conducted by the Bordeaux Business School in Bordeaux, France (www.bordeaux-bs.edu). The e-Performance Barometer study, first released at Vinexpo on June 20, is now available in English (www.wine.com/bordeaux-bs-study) and ranks the best retail wine websites as rated by Internet users in seven countries: France, Spain, Germany, the UK, Italy, Australia and the US.
Over 2800 Internet users completed an online questionnaire analyzing 28 sites from the same seven countries. In addition, 100 users per site were observed performing specific navigational tasks, such as purchasing wine. The study analyzed and ranked each site on seven performance criteria: information, product offering, site design, ease of use, security/privacy, interactivity/personalization and reliability. Wine.com was ranked #1 in every single category.
"Our entire team is excited about this ranking because, unlike some of the rankings we've seen published in the past, this study is based on an exhaustive, data-driven analysis of consumer preferences" said Rich Bergsund, Wine.com CEO.
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