A combination of determination and extraordinary people has brought Willamette Valley Vineyards from an idea to one of the region's leading wineries, earning the title "One of America's Great Pinot Noir Producers," from Wine Enthusiast Magazine.
Founder, Jim Bernau, purchased the Estate site in 1983 and cleared away the old pioneer plum orchard hidden in scotch broom and blackberry vines. He planted Pinot Noir, Chardonnay and Pinot Gris. In the beginning, he hand watered the vines with seventeen lengths of 75' garden hose.
Numerous classes at UC Davis, and seminars from here to France, sharpened Jim’s viticultural skills and in 1989 he was ready to build his dream--a world class winery in the Willamette Valley--and make cool-climate varietals, especially Pinot Noir.
Jim's vision of organizing the support of wine enthusiasts to grow world-class wines through shared ownership has resulted in over 9,000 owners. The winery's Common (WVVI) and Preferred (WVVIP) are traded on the NASDAQ.
Willamette Valley Vineyards has collaboratively grown its estate vineyards through partnerships like the merger with Oregon wine industry pioneer, Bill Fuller of Tualatin Vineyards (established in 1973), the O'Briens for Elton Vineyard (established in 1983) and Loeza Vineyard (planted in 2016). The winery now sources all of its barrel-aged Pinot Noir from its estate vineyards, practices environmentally sustainable farming and were part of the founding of the Low Input Viticulture and Enology (LIVE) certification.