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Don Bernardo C. Weinert, founder and owner, could be defined as an entrepreneur. Born in a small german colony in Southern Brazil, he built his name around international transport in South America. Fascinated by the world of wine, he decided to found his own winery in Argentina with one unconditional philosophy: producing high quality wines.
Before engaging in such a treat, he made an extensive study about Mendoza: its climate, soil, grapes; and came to the conclusion that Lujan de Cuyo was the perfect place for his project. After a thorough restauration work of the building acquired in 1975, he brought in the latest technology in vinification of that time and was joined by acclaimed oenologists. By then everyone believed him to be insane for facing such a treat. But time proved him to be right. After the first commercial vintage of 1976, by 1977 he produced Weinert Malbec Star 1977, a wine known and acclaimed by the world´s most prestigious tasters.
Don Bernardo C. Weinert is a man whose vision for businesses is very simple: "as long as you mantain your own philosophy and keep it throughout the years, you are on the right track."
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