WINE.COM API AVAILABLE FOR THIRD PARTY DEVELOPERS; API MANAGED AND DISTRIBUTED BY 3SCALE, the nation's #1 online wine retailer, today announced availability of its API for third-party developers to create and enhance wine applications. selected 3scale to manage its API due to the flexibility of its solution.

"Our main focus is providing customers with a simple interface for finding and learning about wine," said Geoffrey Smalling, CTO of "By giving developers access to the largest, standardized wine database available, consumers will benefit by having even more ways to access information about and purchase wine across different devices and websites.”’s database includes detailed information on over 40,000 SKUs, including labels, wine maker notes, professional ratings, customer reviews, geographical information, flavor profiles and more. In addition, the API will offer access to its “Wine Basics” content, covering all the major wine growing regions and grape varietals.

Smalling continued “We are eager to see the applications people will build using the API. Our data should prove to be extremely useful for creating wine and food pairing applications, wine tasting planners, personal cellar management and many other online and mobile wine applications.”

“ is a true innovator in its field and will benefit significantly from opening up its API to developers and partners,” said Martin Tantow, co-founder of 3scale. “Our technology gives broad distribution and ensures a secure, scalable and efficient architecture to maximize their ROI.”

Free access to the API can be found at: .

About 3scale

3scale enables Internet-based businesses with a secure, scalable and efficient SaaS platform to manage their APIs and reduce time-to-market. 3scale’s on-demand infrastructure platform lets customers capitalize on their Web Services to increase revenues and exploit the full potential of the API technology. The company is held privately, based in Sunnyvale, California, and Barcelona, Spain and has received several awards for its unique architecture. For more information, visit

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