When he founded his wine merchant business under the label "Clicquot" in 1772, Philippe Clicquot had a clear ambition: cross all borders. He conquered Europe and then Russia in 1780, followed by the United States in 1782. He was joined at the head of the House in 1798 by his son, François Clicquot, who had recently married Barbe Ponsardin. Seven years later, following the untimely death of François Clicquot, his young widow ("veuve" in French), just 27 years old, took over the family business.
Over the course of her lifetime, Madame Clicquot developed three of the most important innovations in Champagne, that remain in practice today. She demonstrated her innovative spirit in 1810 by producing the first vintage wine in Champagne. In 1816, she invented the riddling table as a way to clarify her champagne, and by doing so, she improved both the quality and finesse of the wines. Never one to rest on her laurels, in 1818 Madame Clicquot created the first rose champagne made through assemblage, a method where white wines are blended with red wines.
Faithful to the values of creativity and innovation passed on by Madame Clicquot, the Maison marked its bottles with its first yellow label in 1877, making the brand distinctive and instantly recognizable. Today, Veuve Clicquot Yellow Label is the signature champagne of the House, and distinguishes itself through the dominance of Pinot Noir, which gives strength, complexity and elegance to the champagne.