We've never been shy about disruption. Throughout our careers, we've introduced technologies that no one ever thought would work—and changed the world. When we wanted to drink wines that were perfect complements to our local food—diverse flavors, honest ingredients, a sophisticated yet approachable style—we said: "We'll have to make them ourselves, We'll make them where the food is created—in the city, and let’s do it together!" It's not a traditional strategy—just a very American one.
Today, we hand craft more than a dozen Urban Legend wines that each, uniquely, salutes the varied flavors of California and our home: Oakland, America's most diverse city. Critics and consumers alike are impressed with our fidelity to variety, our expression of place, our food-friendly style, and our absolute consistency of quality—from our very first release and forward. View all Urban Legend Cellars Wines
About Sierra Foothills
Called gold country since the mid-1800's, the Sierra Foothills, located between Sacramento and the Nevada border, was a hot spot for those seeking a gold rush fortune. Some of these settlers brought some European vines with them and somewhere in that mix was the Zinfandel grape.