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The name Shatter is a nod to the extreme viticultural conditions in the Maury vineyards in the Roussillon region of France. The inaugural vintage of Shatter is a 2010 Grenache. The label, with its original broken glass photography, showcases the imaginative approach for which Orin Swift is well known, most notably the creation of the Prisoner brand.
Dave Phinney first became intrigued with the Maury region in 2008 and subsequently built a winery. Upon urging from his longtime friend, Joel Gott first visited Maury in 2010 and was amazed at the terroir of the often wind ravaged area. "Maury is known for sweet wines, but not for dry wines," commented Joel. "Like Dave, I saw an awesome opportunity to make dry Grenache unlike anything I know here in California."