Rubus is a private label created and used by Kysela Pere et Fils, LTD in order to buy, bottle and market wine found at incredible quality/price ratio. All Rubus wines are selected by Fran Kysela MS. It was first used for a superb batch of 1,200 cases of Amador county Zinfandel back in 1997. The wine sold in a few days and the Rubus brand was not used since then.
During a trip in California in 2009, when Fran Kysela tasted some incredible wines (available in bottle but without label), he decided to help resurect the brand creating an outstanding Cabernet Sauvignon from Stags Leap district in Napa Valley (California), followed by an excellent Chardonnay from Russian River Valley (California). The latest addition to the Rubus line is a Shiraz/Viognier blend from the Barossa in Australia.
Rubus is now its own brand representing quality for the consumer and an incredible price along the way.