Roar Santa Lucia Highlands Pinot Noir 2010

We are a family winery specializing in small lots of Santa Lucia Highland's Pinot Noir, Syrah and beginning in the summer of 2009, Chardonnay. Our roots in the Santa Lucia Highlands are quite deep. Both Gary and Rosella grew up in California's agricultural heartland where Gary’s family has farmed for over 100 years. After graduating from Cal Poly with a degree in agribusiness, Gary took over the running of the family farm business, which owned and managed over 200 acres of row crops in the Salinas Valley. Recognizing the region's potential for premium wine grapes, we planted Rosella's Vineyard in 1996. We also co-own and manage the Garys' Vineyard with Gary Pisoni of Pisoni Vineyard.

Both vineyards have developed a reputation among high-end wineries for low yields of intensely flavored grapes. In 2007 and 2008, we planted two new vineyards; our own "high altitude" Sierra Mar Vineyard, which is located six miles south of Garys' Vineyard at 1000 ft elevation; and the Soberanes Vineyard, just south of Garys' Vineyard, developed in partnership with the Pisoni Family. After working with several wineries to develop the pedigree of the vineyards and the region, we decided in 2001 to make our wine. As third generation growers, our goal with ROAR Wines is to make small lots of wine that are a pure reflection of the Santa Lucia Highlands and in particular the signature flavors of our vines. The name ROAR comes from the sound of the Monterey Bay winds that roar through our vineyards as well as the thrilling sound of a roaring crowd.