Why Matchbook? As a farm kid growing up in the late 1950s and early 1960s, Matchbook's owner, John Giguiere, was a confirmed pyromaniac starting various things on fire such as his father's wheat field. At one point, fearing total ruin from his kids burning him out of the house and farm, his father took them to the city jail for an hour stay to impress upon his brother and him the futility of their fascination with fire. John and his brother answered at a later date by graduating from random fires to the launching of rockets which often blew up at some stage of their journey resulting in more random fires and a call to the local fire department for help. They eventually grew out of this fascination with the "Matchbook" but still have fond memories of the power they possessed.
Matchbook has four products, all focusing on varietals that perform well in the warm Dunnigan Hills climate. A percentage of coastal fruit is blended into the Dunnigan Hills wines to add structure and intensify flavors.