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This gentleman, with his vivacious character, has succeeded in his goal of creating a small cru in Montalcino where the most modern technology is combined with the know-how of local men and one winemaker. At La Gerla, human intervention plays an important role is extracting excellent Tuscan products from the land.
The farmhouse, with the characteristic name "Colombaia" was once the property of the Biondi Santi family. They used it to make one of the best Brunellos in the area. Sergio Rossi purchased the property in 1976 and restructured it with care and attention to detail. Not long afterwards, in 1978, he created the trademark La Gerla.